Tiketza
Transforming Bus Ticketing in Cameroon
A digital bus ticketing solution aimed at modernizing public transportation in Cameroon through seamless online reservations and real-time trip updates.
Duration
3 months
Role
Lead UI/UX Designer
Type
Mobile & Desktop UI/UX
Year
2023
Project Overview
Understanding the transportation challenges in Cameroon and designing a comprehensive digital solution.
The Challenge
In a region where transportation is not included in IT evolution, people tend to be using traditional methods to travel. Cameroon, the target country, will be hosting this project.
Most travelers still book tickets manually by visiting physical bus stations, causing long queues, inefficient processes, and poor customer experiences. Existing digital platforms are expensive, hard to use, and lack essential features.
Tools Used
Project Goals
Simplify User Journey
Design an intuitive booking system that reduces complexity and wait times for travelers.
Increase Efficiency
Improve operator efficiency through smart, user-centered design and automation.
Build Trust
Create a scalable platform that increases trust and transparency in bus transportation.
The Problem
Understanding the core challenges facing bus transportation in Cameroon and identifying opportunities for digital transformation.
Current State of Bus Transportation
In Cameroon, most travelers still book tickets manually by visiting physical bus stations. This outdated system creates multiple friction points that negatively impact both travelers and transportation operators.
The lack of digital integration in the transportation sector leads to inefficient processes, poor customer experiences, and missed opportunities for business growth.
Key Statistics
Long Queue Times
Travelers spend hours waiting in physical lines at bus stations
Poor User Experience
Existing digital platforms are expensive and difficult to use
Manual Processes
Agencies manually write IDs, slowing down the booking process
Limited Digital Access
Many users lack smartphones with strong internet connectivity
Research & Insights
Deep diving into user behaviors, market analysis, and identifying opportunities for improvement through comprehensive research.
User Interviews
Conducted interviews with bus travelers and booking agents
Competitor Analysis
Analyzed existing platforms like LOHCE and other regional solutions
User Flow Mapping
Mapped current ticketing processes and identified pain points
Pain Point Clustering
Categorized and prioritized user frustrations and needs
Key Research Findings
UI/UX Avoidance
High ImpactUsers avoid digital tools due to poor UI/UX in current platforms
Early Arrival Behavior
High ImpactTravelers often arrive hours early to avoid missing their bus
Manual ID Processing
Medium ImpactAgencies manually write IDs, significantly slowing the booking process
Connectivity Challenges
Medium ImpactMany users lack smartphones with strong internet connectivity
Research Process
Research Summary
Design Process
A systematic approach to solving complex transportation challenges through user-centered design methodology.
Ideation
Brainstorming solutions based on research insights
Design
Creating wireframes, prototypes, and visual designs
Testing
Validating designs with real users and stakeholders
Implementation
Preparing designs for development and launch
Design Challenges
Create a system that works both online and offline
Offer quick booking with minimal typing
Visualize trip details (bus status, seat availability, agency info)
Maintain affordability while adding value
Process Summary
Solution & Features
A mobile-first interface with polished UI, smart filtering, and personalized trip management designed to transform the bus booking experience.
Final Design Solution
A mobile-first interface with polished UI, dark mode, smart filtering, and personalized trip management. Booking is streamlined into 3–4 steps with optional sign-up.
All critical trip information is displayed upfront, reducing decision time and building trust through transparent pricing and real-time updates.
Core Features
Smart NID Scanning
Autofill passenger data to reduce manual input and speed up booking process
One-Button Rebooking
Quick rebooking for frequent trips with saved preferences and routes
Live Trip Tracking
Real-time tracking and notifications for families and travelers
Dark/Light UI Modes
Comfortable viewing experience with accessibility-focused design
Multi-language Support
French and English language support for broader accessibility
Loyalty & Referral System
Reward system to promote user retention and app adoption
Before vs After
❌ Before (Traditional Method)
✅ After (Tiketza Solution)
Design System
A comprehensive design system ensuring consistency across all touchpoints and enabling scalable design decisions.
Color Palette
Primary Dark
#2c2c2c
Primary text and backgrounds
Accent Orange
#f97316
Main brand color for CTAs and highlights
Pure White
#ffffff
Secondary backgrounds and contrast
Typography
Headings
35pxJakarta Plus Display • Bold
Sub-headings
24pxJakarta Plus Display • Medium
Body Text
18pxJakarta Plus Display • Regular
UI Components
Buttons
Primary, secondary, and ghost button styles
Forms
Input fields, dropdowns, and validation states
Cards
Trip cards, booking summaries, and info panels
Navigation
Bottom tabs, headers, and menu components
Design Principles
Simplicity First
Reduce cognitive load with clean, intuitive interfaces
Accessibility
Design for all users regardless of technical proficiency
Consistency
Maintain visual and functional consistency across all screens
Impact & Results
Measuring the transformative effect of Tiketza on bus transportation in Cameroon through key performance indicators and user feedback.
Reduction in Queue Time
From 2-3 hours to under 15 minutes
Improved Digital Adoption
Among non-tech users in target market
Operator Efficiency Gain
Reduced manual processing time
User Satisfaction
Based on post-launch surveys
Performance Metrics
Key Improvements
Business Impact
Estimated 80% reduction in station queue time
Improved digital adoption among non-tech users
Creates new job roles (e.g., digital booking agents)
Increased transparency and traveler control
Enhanced revenue tracking for operators
Reduced operational costs through automation
Projected ROI
User Feedback
"Finally, I can book my bus ticket from home. No more long queues!"
- Sarah M., Frequent Traveler
"The app is so easy to use, even my grandmother can book tickets now."
- Jean P., Young Professional
"Our operations are much more efficient now. Less paperwork, happier customers."
- Michel K., Bus Operator
Next Steps & Learnings
Building on the success of Tiketza with future enhancements and key insights for similar projects.
Future Roadmap
A/B Testing
HighTest different UI modes in low-connectivity areas to optimize performance
Multi-Modal Expansion
MediumExpand to train/bus combo booking and integrate other transportation modes
Agent Dashboard
HighIntegrate comprehensive dashboard for station staff and operators
Key Learnings
Trust Before Technology
"Low-tech markets benefit most from great UX. Sometimes reducing clicks is better than adding features."
UX for Low-Tech Markets
"Low-tech markets benefit most from great UX. Sometimes reducing clicks is better than adding features."
Simplicity Over Features
"Low-tech markets benefit most from great UX. Sometimes reducing clicks is better than adding features."
Project Summary
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